Demystifying “lucky draw coupons for all” at malls

If you are living in a major city in India like Bangalore and have visited malls, you might have noticed that lucky draw coupons are offered to whoever enters the mall. A lot of us have at least once filled in those coupons with our name and phone number and handed them over. Have we ever realized that they give the coupons for everyone who enters the mall whether they buy anything or not. Sounds fishy?

If you did enter yourself in such a lucky draw, a few days or weeks later you would get a call from an unknown number declaring you as one of the prize winners in the lucky draw and that you could collect the prize by visiting some location that is mentioned. If you’re an unmarried person, you would be told that only a couple can come and collect the prize. You would even be suggested to send a couple who could be related to you or be your friends or anyone who would do it for you.

A lot of people would be put off by the “couple” requirement and possibly by the prize distribution location’s distance from your home. If you weren’t, you’d be promised thoroughly that there wouldn’t be any hidden clauses or conditions to collect the prize. To enlighten people faced with similar situations, here’s my experience in pursuing it further.

A few times I hadn’t trusted the whole lucky draw and “you have won a prize, no hidden clauses or conditions” thing and ignored it. But my mother, new to the city and its happenings, was always intrigued by this lucky draw prize thing and wanted to pursue it further and see what happens.

So recently when I got a similar call from an unknown caller proclaiming that my mother had won a prize and the same blah blah blah, I told my mother about it and asked her if she was interested in venturing out to collect the prize. She was very much interested and since the prize distribution location that they mentioned was not too far away from my place, I decided to join my parents.

After we reached the landmark near which the gift distribution location was supposed to be located, we found nothing at all. I called the “you’ve won a prize” messenger again and asked him about the location. He apologized and asked us to travel further and reach an another location a couple of kilometers away. Even at that time he didn’t give the exact details of the location. Since we were motivated to see it through to completion, we boarded a bus and went to the new location. Nope, nothing there anywhere in the vicinity of the place he had asked us to get down.

On calling him again, he gave instructions to walk in one particular direction till we come near a “Country Club Resort” and enquire the security guard at the resort who would show us the location. My radar smelled something fishy at the mention of “Country Club” but my parents were still imagining a building near the Country Club resort where the prizes would be distributed. We reached the Country Club resort and the guard asked us to go to the underground parking lot of the resort.

There was a small office operating there and I could see a few couples coming in and going out. I went in and asked the receptionist about the gift and a we were asked to wait. A few minutes later we were told that there would be a presentation for an hour’s time at the end of which we could collect our prize. My innocent parents were imagining some prize distribution ceremony that could be an hour long with a lot of guests and speakers. Kaboom! Back to reality! We were then taken into a room full of small round tables with chairs around them. There were couples seated in each of those tables talking to one “presenter” and there was blaring music.

We sat in one of those tables with one of those presenters, who told us about our prize – a kitchen item and a couple of sponsored items from Country Club. He told us that we would be getting our prizes at the end of his presentation on a promotional offer provided by Country Club and that we would be getting our prizes irrespective of whether we buy the product being sold. At that moment I realized what we we had gotten into. They had deliberately not revealed “Country Club” till the last moment as a lot of people would have backed off on hearing it.

The salesman asked us some questions to fill in a survey form. Then he kept talking on and on about the benefits of buying a Country Club resort membership under the promotional offer. Since I couldn’t hear him clearly due to the loud music, I kept nodding my head at regular intervals. My parents very much liked his style of presentation, but they never had any intention to go ahead with the offer. So the presenter redirected his focus towards me trying to impress me into buying it. The price was revealed only at the very end of the presentation after about 90 minutes of showcasing exotic holidays, excellent facilities, the convenience and value provided by the Country Club membership and it was a 6 digit figure. The salesman didn’t know that I wouldn’t splash so much money on luxury and entertainment when there are a lot of people with their basic needs unmet. Seeing that I hadn’t yielded he started advertising partial down payments and attractive monthly EMI.

As it was getting late into the night and well past my dinner time, we asked him to complete his presentation and give us the gift so that we could leave. That triggered the strategy of asking us to wait for a couple of minutes to generate the gift vouchers online and while we were waiting, the salesman started trying to convince us to buy. The cycle of being asked to wait a few more minutes for the gift voucher and facing the blatant canvassing continued for about half an hour. It could have continued further if all the other salesmen and their prospective customers weren’t done with their presentation and left the hall.

The couples who had agreed to buy the membership card were taken inside a special room in the office and given prizes and possibly some additional goodies. We were just asked to go out to the parking area and they just dumped the prizes – a gift wrapped box and a couple of vouchers, in our hands and we left the place.

I told my parents that the people behind these “lucky draws” had used the “lucky draw” and the greed of the people to try and win more customers for their product. By following a “gift coupon for everyone” approach, they collected the contact details of thousands of people to canvass them into buying the club membership.

In case you’re still awake and not bored after reading this far and want to know what the gifts were, here are the details. We got a box containing 6 ice cream glass bowls from an unbranded local maker, a voucher for our family to enjoy the facilities at a Country Club resort on a weekday within a month’s time and a free accommodation in 3-5 star hotels on during our holiday tours provided we pay the minimal taxes of about Rs.4000, valid a for a year. The voucher was not signed by a person of authority as required and that made it invalid and useless.

So did we really get free gifts? Nope. We had invested our time and effort and showed a lot of patience in sitting through the “presentation” and also unintentionally gave our names and mobile number to them. Fair enough. Nothing in this world is free. So just think twice before you reveal your personal details in the hope (greed?) of winning a prize without spending a single rupee.

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3 thoughts on “Demystifying “lucky draw coupons for all” at malls

  1. vivek says:

    i also got a call today (2 weeks back at mantri mall i filled one form)that i’ve won 30K prize, some kitchen item, holiday gift voucher and a surprise gift they instead me to with my wife or any couple can come and take gift…they have asked me to come on the basement of garden cafe near intel, opp sakra world hospital…..now after reading this i will not go…..this has happen to me couple of year back in mumbai with clubmahindra….they were very rude as well….let;s spread this cheap marketing stunt so that people save time and humiliation

    • Guruprasad L says:

      they have asked me to come on the basement of garden cafe near intel, opp sakra world hospital

      And that my friend is where the Country Club is located 🙂

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